How to raise with us

1. Request to Pitch

The best way to get your business in front of us is by filling out our pitch form. The details you provide will give us the minimal amount we need to let you know if the opportunity is right for us.

2. Discovery Call

We review approximately 100 companies each month and 30 are invited to a discovery call. This informal call with our team is a chance for both of us to get to know each other better.

3. Live Pitch

Each month, 4 of the top companies we’ve seen are invited to pitch virtually to our group of investors. This is a formal 10-minute pitch followed by 20 minutes of questions.

4. Deep Dive

After your pitch we will let you straight away if there is enough interest from our investors to get to know you better, we will request access to your data room and begin the due diligence process.

5. Investment

If our investors are happy to proceed, we will round up the interest for you and let you know the amount of investment that has been committed from our group. Then it’s over to you to close.

Request to Pitch

Founder FAQs

  • No, we do not limit ourselves to only investing in South East based startups, our objective is to invest in UK startups with the most potential. However, the majority of our investor community is based in the South East of England so we enjoy engaging in companies local to us.

  • Our investor members are high net worth individuals who have either previously built and sold a company themselves or have invested in a number of startups already.

  • To date, the group have invested anywhere from £50k to £500k into a business.

  • We are interested in early-stage companies and are often the first investors involved in a startup. The minimum we expect is that you have made progress in validating your idea. You may have: a clearly outlined pain point with a thought-through solution that can withstand criticism, initial market research that’s assessed both market landscape and customer journeys, a founding team, prototype/beta-product, brand materials, and an operational plan.

    Having some initial proof in place before you start your investment conversations will help you have a more successful funding journey.

    You should also have a clear idea of what milestones this funding will help you achieve.

  • We charge a 5% success fee on the amount you raise through our group upon receiving funds. There are no admin or pitching fees to get in front of our investors.

  • We review the details and materials you have submitted and respond to all enquiries. If we are interested in taking your request further, we will arrange a 30-minute discovery call with you in which we will ask you some specific questions about your business and your raise. This is also a chance for you to get to know us, and ask any questions you may have about working with South East Angels.

  • Due to the number of companies that send us requests, we cannot provide personalised feedback for those that are declined in the early stages of application.

    However, startups that are selected to pitch to our group and then do not get funding always receive personalised feedback.

    Don’t be disheartened if you get a no from us

    Remember, we are not judging if your business is good/bad, we’re selecting the top companies we see each month. We’re a fairly small angel group and can only invest in so many startups each year.

  • Our angels will invest directly, not via SPV (special purpose vehicle). We may use an SPV to group up smaller tickets (<£10k) into one ticket.

  • This isn’t a service that South East Angels provides however we recommend checking out raisefromangels.com which should cover most of your questions. It is important to do your research and understand the basics before approaching investors.