South East Angels back British brand's mission to build £100m+ global adventure business

South East Angels is pleased to announce its investment in Shackleton, the performance luxury apparel and expedition experiences brand inspired by Antarctic explorer Sir Ernest Shackleton. The investment will support the company's ambitious growth plans as it scales across multiple revenue streams including apparel, retail, expeditions, and strategic partnerships.

Founded by Martin Brooks and Ian Holdcroft, Shackleton has established itself at the intersection of technical performance and luxury refinement – a unique positioning in the £117bn global market for luxury outerwear and outdoor apparel.

"We're building Shackleton into a powerful and profitable £100m+ global adventure brand that inspires millions to live courageously," said Martin Brooks, Co-Founder and CEO. "We've proved that the Shackleton brand, with its unique combination of products and services, can compete at the highest level. This investment from South East Angels will help us harness our potential in a vast and growing global market."

Shackleton has demonstrated significant traction, doubling it’s revenue in the past two years as well as securing a global partnership with JLR's Defender brand and opening its first permanent retail store in London's Piccadilly. 

“Martin and Ian have built a business model that combines premium products with exceptional experiences, targeting one of the most attractive segments in retail. Their commercial traction, combined with their strategic partnerships shows how they are quickly becoming the real challenger in this sector" - Jake Fox, Syndicate Lead, South East Angels. 

Shackleton joins South East Angels' growing portfolio of innovative British businesses scaling for national and international growth.